Business Intelligence - Well Beyond Reporting
Business Intelligence is more then just reporting information about your web sites activity. It incorporates an understanding about customer behavior, affiliate and search engine performance and the major drivers to your web site. In combination, this information provides you with the critical decision-making information to ensure your online success.
pureCommerce provides simplistic and robust data mining and statistics to analyze the activity of your web site. The customizable reports can be viewed in data grids or presented visually. Through the pattern analysis reports, you can see trends emerging and have the ability to react quickly. Instantly disseminate any level of complex data results with untrained audiences throughout your company via our intuitive, web-based reporting structure.
Easy to use interactive reports
Highlights:
- Virtually unlimited on-demand reports
- Determine reasons for abandoning carts
- Gain insight about customer spending, campaign effectiveness and promotional effectiveness
- Understand where you are successful and gain insight on how to maximize it
- Create a complete picture of customer and partner behavior through an amalgamation of entry points including Web, wireless, eMail and phone
- Guide marketing and sales to take the appropriate action by measuring campaign success and track your return on investment
- Analyze which branded theme, search engine, affiliate and product is producing the highest return
- See an executive dashboard showing you all information on one screen with the ability to drill-down within key performance indicators for more detailed information
- Shopping cart abandonment rate - gain an understanding of a customer's web site activity through the purchase or non-purchase of items
- Provide business executives with the ability for complete business analysis including pipeline analysis, new business, and repeat business membership activity
- Automatically discover customer segmentation cluster
- Determine effective cross-sell and up-sell
- Export data to Microsoft Excel and Microsoft Access for extended data manipulation or PowerPoint to incorporate into a presentation.
- Customized the pre-defined reports to the specifics of your business leverage data in existing data warehouses and legacy applications
- Create custom reports quickly with the report wizard or leverage the pre-defined reports
- "Quick Reports" provide rapid response to your inquires
- Interpret mining results for large volumes of data
- Provide authorized users within your organization a single view or multi-view of specific customer profile information and content
- Utilize the easy to use report wizard making the creation of elaborate custom reports simple for the most inexperienced of users
For analyzing, mining, and visualizing customer, affiliate and vendor information into a simplified and usable matrix format for advanced decision-making, pureCommerce is the only eCommerce package that provides true Business Intelligence.