cost-per-click (CPC)
A method of charging for banner advertisements on the Web on the basis of how many viewers click on the ad, rather than charging on a flat rate basis for the advertising space. The CPC model is generally considered to favor advertisers rather than publishers because it ignores the brand building value of an ad that is seen but not clicked on, generally gives the publisher no control over the content or appearance of the ad, and may require the publisher to allocate space to poorly performing ads until the contracted number of clicks have been achieved.
Maximizing Business Potential
