commoditization
An increase in the number, availability, and similarity of products in a given category which tends to drive down the price of the products. Some people believe the rapid and easy access to information about products on the Internet will make markets more efficient, facilitate comparisons, increase competition, eliminate inconsequential differences between products, and drive toward commoditization and lower prices. Others believe that low marketing and distribution costs will enable companies to differentiate their products and establish a wide variety of niche markets.
Maximizing Business Potential
