Web Analytics
weba] Web Analytics is the field of data mining the data that is generated from those navigating a web-site. Web Analytics allows a site designer to understand the flow of those going through a site, essentially measuring the behavior of the site's users. Which pages are most popular, which are the entry and exit points, and which are the referrer URLs. Metrics used include page views, hits, sessions and impressions. There are a number of software providers who provide web analytics tools, and a host should also provide this service to its clients.