Targeting
The design of a Web site or of a marketing campaign (primarily the selection of Web sites in which advertisements are placed but also the content of the advertisements) to reach and to appeal to certain classes or types of customers. A typical consumer target market might be women, 20 to 35 years of age, with children, with household incomes over $50,000 per year, who work outside the home. A typical business target market might be persons responsible for telecommunications management in businesses with fewer than 100 employees. Some Web sites and advertising campaigns are targeted to groups with special interests (e.g. golfers, hotel managers). See demographics.
Maximizing Business Potential
