Spam
spa] Spam is the term used for unsolicited e-mail sent by marketers and individuals who typically have purchased an e-mail mailing list. The first major internet spam actually occured when two attorney's, Canter and Siegel, spammed usenet news groups with their green card lawyer offer. View EFF's Canter & Siegel Green Card Lottery Net. The problem with spam is it can make the communications vehicle, whether the e-mail inbox, the usenet newsgroup, or the web discussion board, useless, as it becomes difficult to identify good information from spam. Spam should not be confused with marketing messages you receive via a permission-based marketing program, where you have elected to receive information from a company. However, some companies are reasonably tricky in terms of how they use the opt-in option to get customers to give permission (often as one of the final steps of a transaction), so while permission is granted, the customer's intent to grant permission is not always there.
Maximizing Business Potential
