Search Engine Optimization (SEO)
SEO refers to the art of designing a web-site for better listings in search engines. This includes ensuring you have the appropriate keywords in the body text of the site, in the title tag and the meta tags. Google's PageRank algorithm also rewards sites that have inbound links, and even considers the anchor text of the inbound links. Search engines also reward sites with fresh content. Regularly updated blogs therefore serve as a good SEO tool. SEO has spawned a number of spamming efforts, which includes link spam (generating inbound links) a subset of spamdexing.
Maximizing Business Potential
