pureCommerce

Privacy

Due to the need to disclose data during transactions (unless for cash or smart card transactions), privacy can be compromised. An individual's Rights to Privacy is becoming more of an issue as businesses are increasingly able to gather data and use data for multiple purposes. With the internet, privacy issues are exacerbated, as data is not only captured more easily during transactions, but data gathering is not exclusive to transactions (sites can track your movements etc.).

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