Online Advertising
Online advertising comprises a variety of forms of advertising. The most popular has been banner advertising, although text advertising is gaining ground rapidly as a form used by the two networks: Google Adwords and Overture / Yahoo! Interstitials, Pop ups and 'buttons' round out the more common forms of internet advertising. The business model for internet advertising varies from a pure CPM model to PPC to CPA.
Maximizing Business Potential
