Internet Advertising Bureau (IAB)

An association of companies that advertise on the Internet. Key activities include establishing terminology and standards for measuring advertising, conducting research relevant to electronic commerce and advertising, and addressing industry issues such as privacy and taxation.

<< Back   |   Dictionary Home

Maximizing Business Potential

McAfee Secure sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams
Cancel ×