Group Buying Mode
l: [grou] Group Buying Model refers to the notion that the internet allows individual consumers to develop a community and participate in purchases by multiple people with similar needs. TogetherWeSAVE.com is an example (Note: Mercata and Accompany closed, signaling this model is not yet matured!) Individuals are now able to take advantage of purchasing economies of scale that previously were only afforded to large companies. This in itself helps the power shift away from the company, to the individual consumer, but when combined with the reverse pricing model can create a potent consumer weapon. The essay, COMsumer Manifesto, details possible implications.