Bookmark
Bookmark is a term used to suggest a user saves the location of a web page in order to return to that page in the future. It stems from the bookmark option in the Netscape browser. The dominant browser Internet Explorer, has the same option, called favorites. Since it is easier to ask someone to 'bookmark' a page than to add a page to a 'favorites' list, despite Internet Explorer becoming the standard browser, the 'bookmark' term has persisted!
Maximizing Business Potential
